Upbit Indonesia launched in Indonesia in H2 of 2019. Although the Upbit platform is already robust and tested in the Korean market, in Indonesia Upbit had to start with a zero user base in Indonesia.
The Upbit team knew that getting traction in new markets is harder than people think. You can easily waste a lot of time, energy, money and resources trying to get traction and learning what works. So, having an experienced specialized team on your side can be a crucial factor.
Outcomes: Leveraging ICN network and experienced team combined with a strong promotion, Upbit successfully acquired over 7,000 KYC’d users in a campaign which lasted just 8 weeks.
So what are the two factors that help ICN get these results?