For many crypto brands entering Southeast Asia, Indonesia looks like the perfect storm: an internet-savvy population, high mobile penetration, and a deeply social culture. Add the country’s enthusiasm for digital assets, and influencer marketing seems like the most logical entry point. But beneath the surface lies a market with its own unspoken rules — dynamics you won’t find in any campaign brief, yet they determine whether your brand gains trust, traction, or gets ignored altogether. Because in Indonesia, crypto users don’t just consume content — they read between the lines. They know which creators are credible, which are overused, and…