3 Crypto Giants Step Up Indonesia Expansion
Global cryptocurrency companies are expanding their presence in Indonesia, one of Asia’s fastest-growing digital-asset markets. Their moves coincide with a period of structural change in Indonesia’s financial landscape, marked by clearer regulatory oversight and a rapidly expanding base of digital-asset investors. Together, these shifts are reshaping Indonesia into a more mature and strategically relevant market for global operators.
Global Players Establish Local Footprints
Several international firms have recently taken steps to secure licensed access to the Indonesian market.
Binance Expands Through Tokocrypto
Binance increased its exposure by becoming the majority shareholder of Tokocrypto, one of the first licensed digital-asset exchanges in Indonesia. The acquisition strengthens Binance’s operational presence through an established local platform.
OSL Group Enters Through EvergreenCrest
Hong Kong’s OSL Group entered Indonesia by acquiring EvergreenCrest, parent company of Koinsayang, a fully licensed exchange. This gives OSL a regulated, ready-to-operate vehicle for local market participation.
Robinhood Acquires Dual Entities
Robinhood purchased Buana Capital Sekuritas, a licensed brokerage firm, and PT Pedagang Aset Kripto, a registered crypto trading platform. Together, the two entities provide the approvals required to operate both securities and crypto services domestically.
These developments reflect a growing number of global firms choosing to establish formal operations in Indonesia rather than relying on offshore access or limited partnerships.
Read more: Why Indonesia Matters for Crypto Brand Growth 2026
Why Indonesia Matters for Global Crypto Companies
As global platforms build local footholds, several structural factors help explain Indonesia’s growing relevance.
Retail Participation Continues to Expand
Data from OJK show that Indonesia reached 18.61 million registered crypto investors as of December 2025. The scale places Indonesia among the world’s largest retail crypto markets and highlights the country’s role as a major growth center for user adoption.
A Young, Mobile-First Population
With a median age around 30 and strong mobile-internet penetration, Indonesia provides a digitally native consumer base that adopts fintech, app-based investing, and digital assets at high velocity. This demographic foundation supports sustained market expansion.
A Rapidly Growing Digital Economy
Indonesia’s digital economy surpassed USD $80 billion in 2023, driven by fintech, e-commerce, and digital banking. Crypto activity is developing alongside these sectors, benefiting from widespread use of digital payments and mobile financial services.
Regulatory Clarity Is Improving
In early 2025, oversight of digital assets formally shifted from Bappebti to the Financial Services Authority (OJK). The transition brings crypto under Indonesia’s core financial regulatory structure. OJK is preparing detailed rules covering licensing, governance, cybersecurity, risk management, and operational requirements, providing companies with clearer expectations and reducing regulatory uncertainty.
Read more: OJK launches SPRINT App: A Game-Changer for Indonesian Crypto Market
Broader Ecosystem Development
Interest in blockchain technology is expanding across universities, enterprises, and government agencies. These initiatives indicate growing exploration beyond trading, supporting long-term sector development.
Together, these factors create a more predictable and scalable environment for digital-asset products and services.
Read more: Top Licensed Crypto Exchanges in Indonesia (2025 Edition)
Implications for Web3 and Digital-Asset Businesses
As Indonesia’s crypto ecosystem matures, opportunities open for companies prepared to meet regulatory standards and adapt to local user behavior. Strategic priorities for entrants include:
- aligning offerings with evolving OJK requirements,
- forming partnerships with local exchanges, fintech firms, and financial institutions,
- localizing products for mobile-first users, and
- positioning Indonesia as a regional base for expansion across Southeast Asia.
With more global players establishing licensed operations, the competitive landscape is shifting toward firms able to operate within a more structured regulatory framework.
Looking Ahead
As the market transitions from rapid user growth to a more regulated phase, understanding product-market fit becomes increasingly important. The Indonesia Crypto Network (ICN) offers a Market Assessment Test designed to help companies evaluate readiness, identify potential gaps, and assess alignment with Indonesian consumer behavior and regulatory expectations. For brands considering entry or expansion, early assessment can support stronger planning in one of Asia’s most active and evolving digital-asset markets.
