$175M+ total trading volume raised in 6 months

Overview

Flipster is a cryptocurrency derivatives exchange offering both futures and spot trading with zero fees. It provides a platform for traders to buy, sell, and trade cryptocurrencies, including popular coins like Bitcoin, Ethereum, and Solana, with the option of using up to 100x leverage.

The Challenge

To effectively leverage local affiliates to not only attract new users but also ensure that these users were actively engaged in trading, overcoming the saturation of the market and competition from established platforms.

Our Approach

  • Boosting brand exposure through press releases, articles, and interviews in top crypto and finance media.
  • Partnering with influencers and traders to drive user acquisition through ICN-managed affiliate programs.
  • Growing and engaging online communities via discussions, support, and interactive content.
  • Hosting AMAs, trading competitions, and giveaways to enhance community participation.

The Result

  • $175M+ total trading volume raised
  • 2.9k+ new KYC verified users
  • 6.1k+ new community members
  • 78.4% conversion rate from KYC to trader

Conclusion

Through targeted affiliate marketing and community engagement, Flipster drove over $175M in trading volume, gained 2.9k+ verified users, and achieved a 78.4% conversion rate, solidifying its strong presence and user loyalty in the Indonesian market.