Our Works
50K+ total social impressions and 800+ interactions from localized Web3 metaverse content.
Overview
The Sandbox is a leading metaverse platform that allows users to create, own, and monetize virtual experiences on the blockchain. As one of the most recognized names in Web3 gaming and digital real estate, The Sandbox has been expanding its reach into Southeast Asia with a strong focus on community education, adoption, and brand storytelling in Indonesia.The Challenge
Despite global recognition, awareness of The Sandbox’s ecosystem among Indonesian users remained limited. The challenge was to localize its messaging and spark interest in the metaverse concept turning curiosity into engagement, and engagement into active participation in the Web3 creator economy.Our Approach
ICN developed a targeted digital communication strategy to amplify The Sandbox’s brand presence through localized storytelling and community-first content.
- Published a press release on Coinvestasi, introducing the initiative to Indonesia’s crypto and gaming audience.
- Created an X (Twitter) thread highlighting key features and updates, optimized for organic engagement.
- Designed an Instagram carousel post with localized visuals and clear storytelling to make metaverse concepts accessible to a broader audience.
The Result
- Press release: 679 views on Coinvestasi.
- X (Twitter) thread: 4,635 impressions with 269 organic engagements.
- Instagram carousel post: 44,612 impressions and 597 interactions.
- Achieved strong organic reach and engagement across social platforms, strengthening The Sandbox’s position in Indonesia’s Web3 and gaming community.