116% raise of Indonesia Telegram community members in 12 months

Overview

To grow and activate a strong local community in Indonesia to support broader blockchain adoption and engagement.

The Challenge

To grow and activate a strong local community in Indonesia to support broader blockchain adoption and engagement.

Our Approach

  • Thought leadership (Press releases and interview video)
  • Actively engage with the community through Telegram and Discord channels
  • Email marketing to ICN’s 15000+ email database
  • Plan and execute online campaigns and events to generate interest, drive user engagement
  • Organize offline community meet-ups to connect with users on a more personal level.

The Result

  • 116% raise of Indonesia Telegram community members
  • 110+ article coverage from both crypto and mainstream media in Indonesia
  • 30+ Indonesian NFT artists engaged for monthly “Featured artwork” campaign
  • 230+ Builders engaged in Indonesia Discord community (highest among other APAC countries)

Conclusion

By combining online engagement, media exposure, and offline community building, the platform successfully activated its Indonesian user base and solidify its position as a leading blockchain community in the region.