127k+ user download on Xenea App in 4 months

Overview

A layer-1 blockchain designed to revolutionize the decentralized data storage. Xenea aims to provide a secure, scalable, and sustainable solution for managing both static and dynamic data, particularly relevant for NFTs and digital assets.

The Challenge

Xenea aimed to drive mass adoption of its decentralized storage app, but faced the challenge of boosting app downloads while simultaneously building an engaged community.

Our Approach

  • Thought leadership (Foundational article and review video)
  • Collaborating with Local Influencers as ICN-managed affiliate accounts.
  • Collaborating with ICN’s Telegram community partners to reach the targeted audience.
  • Promoting campaign through social media thread
  • Plan and execute online events (AMAs) to generate interest, drive user engagement.
  • Build a solid user base by managing Indonesian community.

The Result

  • 127k+ user download on Xenea App
  • 488k+ views achieved through Indonesian KOLs across social media channels
  • 2,000 average daily user growth
  • 6.3k+ members gained on Indonesia Telegram community

Conclusion

Through a mix of influencer marketing, community partnerships, and localized content, Xenea successfully built strong traction in the Indonesian market, driving 127k+ app downloads and rapid community growth.