150+ feedback and bugs collected through beta app testing in 1 week

Overview

A newly launched local crypto exchange, aimed to provide a seamless and user-friendly trading experience.

The Challenge

To ensure the platform was intuitive, functional, and free from critical issues before the launching.

Our Approach

  • Attracted a diverse group of beta testers and introduced them to Mobee’s features through strategic content distribution.
  • Facilitated direct interactions with Mobee’s leadership through an AMA session
  • Leveraged newsletters, social media, and industry platforms to amplify visibility and drive participation.
  • Created a dedicated space for testers to share insights, ask questions, and stay updated throughout the campaign.

The Result

  • 102 beta testers joined to try the application
  • 150+ feedback and bugs collected through beta app testing
  • 1.3k+ total views on product description articles
  • 7.2k+ views achieved through social media promotion posts