Our Works
3,200+ attendees joined the Web3 University Tour across 8 Indonesian cities
Overview
Tokocrypto is one of Indonesia’s leading regulated crypto exchanges, while Binance Academy is the global education arm of Binance, dedicated to making blockchain knowledge accessible to everyone. Together, they launched the Web3 University Tour, a nationwide educational initiative designed to introduce blockchain, crypto, and Web3 fundamentals to students across Indonesia.The Challenge
Indonesian youth showed growing interest in blockchain and crypto, yet lacked reliable education and industry insights. Tokocrypto and Binance Academy addressed this by providing credible, engaging, and locally relevant Web3 education to university students, bolstering their brand presence and thought leadership in Indonesia's evolving crypto ecosystem.Our Approach
ICN managed the national roadshow, from planning and partnerships to speaker management, event operations, and post-event amplification. We crafted interactive sessions, workshops, and discussions blending global blockchain expertise with local context, and we amplify through Coinvestasi 302k Instagram followers and Telegram with 65k members.
The Result
Over 3,200 attendees joined across 8 major Indonesian cities, sparking strong engagement. The campaign successfully elevated Tokocrypto and Binance Academy as leading voices in Web3 education in Indonesia.