Our Works

$175M+ total trading volume raised in 6 months

Overview

A leading cryptocurrency exchange known for its innovative features and comprehensive trading platform, The exchange supports a wide range of cryptocurrencies and provides access to various trading pairs, including spot trading, futures, and options.

The Challenge

Despite being a huge global crypto exchange with high growth, FTX faced difficulties in attracting Indonesian users away from well-established platforms. The goal was to build a strong brand presence in Indonesia, establish trust, and offer competitive features that would convince potential users to make the switch.

Our Approach

  • Boosting brand exposure through press releases, articles, and interviews in top crypto and finance media.
  • Partnering with influencers and traders to drive user acquisition through ICN-managed affiliate programs.
  • Growing and engaging online communities via discussions, support, and interactive content.
  • Hosting AMAs, trading competitions, and giveaways to enhance community participation.

The Result

  • $175M+ total trading volume raised
  • 2.9k+ new KYC verified users
  • 6.1k+ new community members
  • 78.4% conversion rate from KYC to trader

Conclusion

Through targeted affiliate marketing and community engagement, Flipster drove over $175M in trading volume, gained 2.9k+ verified users, and achieved a 78.4% conversion rate, solidifying its strong presence and user loyalty in the Indonesian market.

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